Behind the Agency Brock HQ, Tupelo, MS
No fluff. No filler. Just real systems.
Behind the Agency is the blueprint for building a profitable, modern insurance business. Over two all-access days at our headquarters, we pull back the curtain on exactly how our agency runs in today's market.
Whether you're an individual agent, just starting up, or running an established agency, Behind the Agency will help you reach the next level.
- 2 daysAll-access, in person
- 9:00 AM CTStart time, with optional 8:15 AM sales training
- Brock HQTupelo, Mississippi
- 3 sessionsFebruary, March and May 2027
Your speakers
Learn straight from the source.
The people who build and run the agency every day, sharing what actually works.
Justin Brock
Jackson Taylor
Will Chapman
Bill Hepscher
Still figuring it out alone?
You're not the only one.
Most agents hustle for years without anyone showing them how to build real infrastructure.
- 01
They hustle for years without building real infrastructure.
- 02
They hire wrong, market wrong, and price themselves into burnout.
- 03
They're stuck working in the business, not on it.
- 04
They keep hitting ceilings because no one showed them what's behind the scenes.
The curriculum
Here's what we cover.
Five areas that decide whether an agency scales or stalls. We show you how we do each one.
- 01
Exact marketing strategies
We cut to the chase and share exactly what we do to attract thousands of new clients every year to our local and telesales agency, and to drive hundreds of inbound calls a day to our offices.
- 02
Proven sales systems, built for volume and retention
More than scripts. You'll see how we train agents to sell confidently at scale while keeping quality and retention high, from onboarding to ongoing coaching, and the full framework we use to develop consistent top producers.
- 03
The right internal commission structure
Many agency owners struggle with how to pay internal sales reps, and too often they've already agreed to a model that makes no economic sense. We'll walk through the thinking behind building the right structure for your team.
- 04
Automations and workflows that generate leads while you sleep
Learn to design, test and optimize efficient systems with accessible, easy-to-implement technology. Build workflows that attract leads, nurture prospects and run reliably in the background, so your business keeps growing when you're off the clock.
- 05
Hiring and training frameworks that build culture and reduce turnover
How to attract the right candidate for each role, plus onboarding and training schedules you can easily replicate. Virtual Behind the Agency attendees can request our employee and other legal contracts.
Is it a fit?
Not another Zoom call. Real-world change.
This is for you if
- You're actively building or running an agency
- You want structure, leadership clarity and systems that scale
- You're tired of trial-and-error growth
This is not for you if
- You're not ready to invest in growth
- You'd rather play it safe and small
Scholarships
Scholarship seats available.
Cost shouldn't keep a serious agent out of the room. Brock offers scholarship seats so agents can apply to attend Behind the Agency for free.
Scholarships are for agents who are serious about building: people putting in the work and ready to put real systems in place.
How it works
- ApplyFill out the short scholarship application.
- Our team reviewsOur team reviews every application.
- Get confirmedApproved agents receive a confirmation and full event details.
Our sponsors
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Thank you to the partners who help make Behind the Agency possible.
Feb 16-17 Mar 16-17 May 11-12, 2027
You've seen the front end of success. Now build yours.
The agents who scale in this market aren't the busiest. They're the most intentional, the most supported and the most strategic.